About Acumen Research

Acumen Research Group Inc. is a full-service market research firm specializing in consumer loyalty and relationship management — whether in the financial, retail, B2B, higher education or public sectors. Founded in 1995, Acumen provides a full range of market research services, from market trends, satisfaction surveys, perceptions and buying behaviours to loyalty/relationship assessment, benchmarking, and branch or region comparisons. Acumen has been providing a full range of market research services to government, education, and non-profit organizations in London and across North America.

In 2000, Acumen launched the ConsumerEyes™ survey, a national snapshot of consumer attitudes, perceptions, and loyalty to retailers, telecommunications providers, and financial institutions. This project provided key insights into the weaknesses of traditional CRM and Loyalty programs, and led to the development of proprietary Customer Loyalty Index™ or CLI™.

Acumen’s experience in the Business-to-Business (B2B) sector has led to the development of the Key Relationship Index™ or KRI™, a state-of-the-art proprietary metric for depth of customer relationships and loyalty in major account sales.

Contacts

Website: Acumen Research